Are you satisfied with your business or do you think there is room for improvement?

Mystery Shopping is a method used for monitoring the implementation of corporate standards and the quality perceived by customers. The use of a mystery shopper is, for all intents and purposes, a valid tool for assessing the services and products offered by a firm from the point of view of the customer.

In practice, the mystery shopper service consists of going to the corporate headquarters, shops, or offices and acting as a customer. This makes it possible to detect and assess the quality of the services, procedures, employee behaviour, merchandising and product quality.

The Mystery Shopper can also carry out the job by phone, surfing e-Commerce websites, using hidden cameras, and talking with the staff or other customers.